Background:
In 2021, the Europe’s Beating Cancer Plan established a ‘Tobacco-Free Generation’ goal where less than 5% of the population uses tobacco by 2040 in Europe. The work package WP9 of the Joint Action on Tobacco Control 2 (JATC2) aims to provide tools to put forward actions in line with this goal and supports the implementation of the ‘Global Strategy to Accelerate Tobacco Control: Advancing Sustainable Development through the Implementation of the WHO Framework Convention on Tobacco Control (FCTC) 2019–2025 and ‘Making tobacco a thing of the past: Roadmap of actions to strengthen implementation of the WHO FCTC in the European Region 2015–2025’.

Objective:
Specific objectives are: a) To identify and assess tobacco endgame strategies and forward-looking tobacco control policies for the European region; b) To explore best practices in the development, implementation and evaluation of tobacco endgame strategies and forward-looking tobacco control policies; and c) To promote best practices and facilitate the development of national tobacco endgame strategies in Europe, in synergy with WP4 and other WPs.

Methods:
WP9 synthesizes information from existing global tobacco control databases and collects new information on advanced and innovative measures with a questionnaire (in collaboration with WP4) and through key stakeholder interviews. The integration of tobacco cessation support to national tobacco endgame strategies will also be assessed. A literature review will be conducted to assess the available evidence.

Results:
Our results to date include a Workshop for key policy makers, regulators and researchers to discuss traditional and forwardlooking approaches (Milestone 9.2). It was organized as an online pre-COP9 (Conference of the Parties of the WHO FCTC) event in November 2021. The workshop was attended by over 60 participants and together with other WP9 activities it forms the basis for the deliverables, which include a report of tobacco endgame strategies for the European region, recommendations for research and an online toolkit to disseminate best practices.

Conclusions:
The workshop provided valuable insights and supported the development of a tobacco endgame framework to guide the work in the WP9, emphasizing the importance of collaboration and networking for tobacco endgame. Activities are progressing and synergies with other WPs are reviewed regularly.