Nicotine pouches (white snuff) have become a major problem in Sweden, as a lot of teenagers have become addicted to nicotine within a short time. The tobacco industry claims the pouches are tobacco-free and therefore harmless, and that they are made to help smokers quit smoking, and therefore good for public health. But both claims are false. In this presentation, I’ll show how the ads for nicotine pouches are directed toward teenagers, primarily girls. I also show how the annual measurement of young people’s use of tobacco products makes clear that the use of nicotine pouches has exploded in the last couple of years. We can also see how teenagers’ first contact with tobacco is through the nicotine pouches, and some users thereafter begin to smoke cigarettes or vape, but hardly anyone quits smoking to begin using nicotine pouches. Smokers who try to switch to snuff or nicotine pouches are more likely to become dual users. Thus, instead of helping people quit, these products are designed to facilitate nicotine addiction and encourage traditional smoking. Finally, I’ll show how new research proves nicotine pouches are worse for your health than traditional snuff, probably because of the higher concentration of nicotine. Swedish Match, as well as other producers of nicotine pouches, are now striving to make their products sell in the rest of Europe. The conclusion is that it’s necessary for the EU to implement the same ban on nicotine pouches as it has on traditional snuff if we don’t want a new generation growing up in Europe becoming addicted to nicotine.