Introduction:
Tobacco industry is betting on vaping and heated tobacco to maintain the bottom line. They use the same tactics used with cigarettes: advertising to minors, fierce opposition to regulations and scientific manipulation. In Spain, 2,2% of adults vape regularly, but among minors the experimentation last year is 22%. The objective is to describe the industry's tactics to influence the scientific community about the supposed harm reduction of new products.

Material and Methods:
Search in Pub Med using keywords. The following were reviewed: a) websites of Spanish companies or associations of e-cigs, b) industry websites and of its front groups and c) websites with information on industry tactics such as Tobacco Tactics.

Results:
The factoid of a 95% lower risk of vaping comes from a 48-hour consensus of 12 people in July 2013. The meeting was funded by Euroswiss Health and Lega Antifumo of Italy, in turn funded by BAT and PMI. The report was published in a journal without peer review. Half of these people had known conflicts of interest. Papers with COIs are more than twice as likely to conclude that they are helpful in smoking cessation and that their risks are not significant. In Spain, the front organization of the Industry to support its harm reduction strategy is the “Platform for Tobacco Harm Reduction.” The Platform was funded by ANESVAP (Spanish Association of Personal Vaporizer Users). It is an association integrated into INNCO (International Network of Nicotine Consumers Organization) funded by Smoke Free Word (PMI). The head of ANESVAP is also a member of the board and vice president of INNCO. People who collaborate with the industry have participated in the Global Tobacco and Nicotine Forum (GTNF), face-toface meetings between 2010 and 2019. In Spain, most of the foreign speakers who participated in the Tobacco Harm Reduction Summit Spain organized by the Platform and held on 2018 also participated in GTNF meetings.

Conclusions:
The so-called "tobacco harm reduction" is a communication campaign promoted by the industry and supported by some people and organizations with a health profile that are part of its strategy of scientific manipulation.