Strategy of tobacco industry and heat not burning tobacco

Heated tobacco represents a new challenge for current generations The tobacco industry is trying new variants of strategies that are oriented towards a concept of harm reduction combined with splitting the medical world and proving to the consumer the interest in his health. In reality, we unravel these policies whose main objective is the social reinsertion of smoking, ensuring the continuation of making profit on the back of the consumer.

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The author has no conflicts of interest to disclose.

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2459-3087

On behalf of the European Network of Smoking and Tobacco Prevention. Chausse d'lxelles 144, Brussels, Belgium.
Published by European Publishing. Science and Technology Park of Crete (STEP-C). Vassilika Vouton, GR-70013 Heraklion, Crete, Greece

This journal is currently funded by the Health Programme of the European Union
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The views and opinions expressed in the published articles are strictly those of the author(s). 21 December 2021.