Introduction:
In Germany, tobacco products and e-cigarettes are prohibited from being advertised on TV, radio, print, and the Internet. Despite this, advertisements for these products can still be found on social media platforms.

Objectives:
This study aims to monitor advertising for e-cigarettes and heated tobacco products (HTPs) on social media and analyze the portrayed advertisements to advocate for better enforcement of the legislation.

Methods:
The study used the online media monitoring tool Meltwater to extract posts from June to September related to Heated Tobacco Products (HTPs) and from May to June for e-cigarettes on Instagram, Facebook, Pinterest, and TikTok. Search criteria were established, results were restricted to the German language, and posts were categorized according to their origin, subject, and message.

Results:
Despite the ban on advertising for HTPs and e-cigarettes, social media platforms still display posts encouraging the use of these products and showing commercial offers. The study results are a valuable tool for advocacy for tobacco control.

Conclusions:
Despite the ban on advertising for HTPs and e-cigarettes, social media platforms still display posts encouraging the use of these products and showing commercial offers. The results of the study are a valuable tool for advocacy for tobacco control.