Introduction:
Smoking and use of new products among young people is increasing in Europe. The Tobaccology Unit of Sapienza University of Rome (Italy) organises a yearly survey on Women’s day (the 8th of March) to gain a deeper knowledge into the habits and attitudes of young women towards smoking in order to devise new prevention methods to help young people stop or avoid smoking.

Material and Methods:
Since 2021, UNITAB has conducted three anonymous cross-sectional surveys on Google Forms administered to young people present at the time of social events organised on the University campus. Each survey consisted of 2 different sections aimed at collecting socio demographic data and studying people’s use and opinions on new tobacco products (especially Heated Tobacco Products (HTPs).

Results:
These surveys were completed by 663 young women with mean age 22.5 years. Preliminary findings showed that respectively in 2021, 2022, 2023, the percentage of smoking and/or using new products was quite stable (33.8%, 35.0% and 34.2%), while the percentage of women who reported to have tried HTPs increased from 18.4% in 2021, to 24.9% in 2022 and to 62.7% in 2023. The main reason to try these products was reported to be curiosity (24.2%, 36.1% 59.0% respectively in 2021,2022, 2023). Also, young women seem to use a great variety of products: traditional cigarettes, roll your own cigarette, electronic cigarette, and HTPs altogether. Interestingly, in 2023 puff bars were specifically reported among products used.

Conclusions:
The use of new products is spreading, especially among young people. From a Public Health perspective, it is important to monitor trends and reasons for their use since the health impact is still to be assessed.