The Healthy Lungs for Life campaign is run by the European Lung Foundation (ELF) and the European Respiratory Society (ERS). The campaign is aimed at everyone whether they have a lung condition or not. It focusses on four key themes to raise awareness of the best ways we can keep our lungs healthy and reduce the amount lung disease experienced by people worldwide. One of the key topics is #besmokefree. This presentation will outline the need and vision of the HLfL campaign, including how free lung function testing is used as a tool to inform a educate individuals about the importance of lung health and how moving the campaign into schools can help communicate the message that damage to the lungs in early life can result in lung disease much later. We will also briefly outline previous activities with the “Exsmokers are unstoppable campaign”. The HLfL campaign invests heavily in primary prevention, but it also looks at secondary prevention to ensure that individuals living with lung conditions are able to prevent further damage to their lungs. To support the need, the findings of an ELF study on why people with lung conditions may continue to smoke and what can we learn from this will be presented.