For years, multinational tobacco companies have positioned themselves as part of the solution to the global tobacco epidemic by promoting so-called reduced-risk products, promoting conflicted science, and branding themselves as concerned with health and other positive values. The latest tactic has focused on directly attacking tobacco control organizations and its funders. Over the last year, industry front groups and allies have mounted an aggressive campaign to oppose proven tobacco control policies and advocacy organizations. The Campaign for Tobacco-Free Kids and international partners have observed similarities among these tactics, including: messages claiming tobacco control is a sinister agenda pushed by “foreign” funders and key organizations; accusing the global tobacco control community of ignoring evidence about the effectiveness of “new” tobacco and nicotine products as an aid to quitting traditional cigarettes; and spokespeople directly linked to tobacco companies showing up repeatedly in the attacks. These efforts appear to fit a global pattern to discredit tobacco control organizations and individual champions and weaken the international tobacco control community. Around the world, tobacco control advocates are not only succeeding in limiting the damage from these attacks, they are successfully moving the tobacco control agenda forward by employing strategic responses! The seminar's objective (if in person) webinar (if online) is to illustrate strategies to monitor and strategically respond to these attacks. A panel of tobacco control advocates from Romania, Kazakhstan, and Ukraine will present their experiences with these attacks and how they dealt with them. Participants will also share their experiences and recommendations.